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Case Studies: Mail Order & Fulfilment

A variety of organisations benefit from using Elucid software. Here are some examples:

Hayloft Plants
Hayloft Plants is an independently owned company led by three ladies who share a love of garden plants which they sell through their catalogues, website and QVC, the digital shopping channel. With their number of customers topping 1⁄4 million, their computer system started to groan and they decided it was time for a new investment. Managing Director Yvonne Walker talks about her company’s journey through system selection and implementation.
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Clientbase Fulfilment
In the fiercely competitive mail order fulfilment market, one organisation is taking great strides towards winning the battle for service supremacy. That firm is Clientbase Fulfilment and a critical component of its expertise is Elucid, the leading multi-channel software solution from Sanderson.
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OKA Direct - Furnished for Success
Fuelled by ambitious growth plans and a determination to increase turnover three-fold in the next two years, supplier of home and interior design products OKA, is furnished for success with Elucid multi-channel software from Sanderson.
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The Savile Row Company - Luxury clothing lined with top quality technology
Premium clothing retailer, The Savile Row Company, now has management information all sewn up, thanks to its multi-channel software solution; Elucid from Sanderson.
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Ardington - A fulfilling solution
Running a fulfilment house is a tough business. Order fulfilment firms operate as the face of their client companies, taking orders from customers – whether by web, telephone or post. Ardington Fulfilment is a new business, set up to do just this, and more. It acts as the call centre and warehousing facilities for a number of clients in the home shopping sector and, since it acts as an extension of those clients, it’s essential that top-quality service underpins every customer interaction. And Ardington is anticipating growth of up to 50% next year – which it is confident of managing with its multi-channel software underpinning the business.
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Axminster - The right tools for growth
Strong growth prospects and a burgeoning order book are what every business wants. Back in 2001, Axminster Power Tools had both, but it also knew that things had to change if the company was to move forwards. The family-run business knew that its reputation for superb service could be under threat if its systems and procedures didn’t change.
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Cosyfeet - A comfortable fit
Cosyfeet started life in 1994 selling Velcro-fastened slippers to the elderly in old people’s homes. Now it is an expanding multi-channel marketing company, with the Internet leading the development of the business.
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DDL Mail Order - Quality of service to order
Since it was established in 1988, DDL Group has grown steadily into a very successful marketing services organisation. For any marketing services firm, the ability to offer good service is vital – for DDL Group, it is crucial since exceptional service is what differentiates this business from the competition.
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Healthspan - Fit for the future
The foundation of good health is balanced nutrition. It’s no surprise therefore, that vitamins and food supplements are big business these days. Guernsey-based Healthspan is proof of this. The company started trading in 1998 and has grown consistently year on year, to its current position where it has already cornered 45% of the direct market for these products in the UK. It’s IT system is supporting rapid growth and diversification.
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